New-stalgia: Where Familiar Meets Fresh



From Pastry to Present

Flaky, moist and warm, Schulstad pastries are what memories are made of. With freezer-to-oven ease and delicious flavors like Strawberry Shortcake and Cinnamon Swirl Danish, they’re also made for the latest trends.

Drawing inspiration from the past while seamlessly integrating modern conveniences has become a trendThis blending of old and new has given rise to a phenomenon termed "new-stalgia," as identified by Datassentials. It's not merely about satisfying cravings; "it's a charming revival of beloved childhood tastes, wrapped in the comfort of memory and tradition.”  

Schulstad pastries offer an element of familiarity, delivering on the feelings of warmth and comfort consumers seek within this trend. For the operator, they serve as a low-labor solution that can be endlessly enhanced or reimagined. 

of consumers likes to have a familiar element when trying new types of food

of consumers likes to try familiar flavors in new formats

still treats themselves and their family with sweet baked goods, even on a budget

of consumers wold like to try exotic tastes from other parts of the world

On the menu, new-stalgia looks a lot like the Schulstad Cinnamon Crunch Swirl recipe.  Starting with a Large Cinnamon Swirl Danish Pastry, a layer of whipped cream cheese frosting topped with Cinnamon Toast Crunch cereal (or any beloved childhood cereal) creates a fun and unexpected modern twist. Or it could look like our fruity cobbler inspired recipes featuring our new Schulstad Cream Cheese Crown pastry.

From Cherry Chocolate to Lemon Cheesecake, the Schulstad Mini Signature Selection features five unique varieties of authentic European Danish that can be served as-is or with a twist of new-stalgia. Their mini size makes the indulgence an even easier “yes” while the 24 delicate layers of rich, flaky pastry makes them unforgettable.

Experience the effortless creation of a European bakery atmosphere with Premium Schulstad pastries, and explore their delectable versatility in complementing today's culinary trends.


Discover the perfect blend of nostalgia and innovation with our innovative recipes! On the menu, new-stalgia looks a lot like the Schulstad Cinnamon Crunch Swirl recipe. Layer on some whipped cream cheese frosting, then top it off with Cinnamon Toast Crunch cereal (or any childhood favorite cereal) for a playful and modern twist.

Looking for something fruity and delightful? Try our fruity cobbler-inspired recipes using the new Schulstad Cream Cheese Crown pastry. Whether it's Cherry Chocolate or Lemon Cheesecake, our Schulstad Mini Signature Selection offers five distinct varieties of authentic European Danish pastries. What makes these mini pastries even more irresistible? They're perfectly sized for guilt-free indulgence, making it easy to say "yes" to a treat. With 24 layers of rich, flaky pastry, each bite is unforgettable.

Elevate your menu effortlessly with Premium Schulstad pastries and witness how seamlessly they align with today's culinary trends. To learn more, contact your local sales representative today.


*Sources: Datassential Consumer Report, 2023 & Puratos Taste Tomorrow Consumer Insights Report, Sept 2023

The New Possibilities of Pastry

Satisfying your consumers can be a challenge. Lantmännen Unibake is here to help. With us, you will find all the ingredients to bake your business a success. 


8 matching results
Lemon Meringue 4 New

Sicilian Lemon Meringue Danish Square

3.2 oz
225396 Cream Cheese Crown - Icing New

Cream Cheese Crown

3.5 oz
225207 Apple Cinnamon Fan New

Apple Cinnamon Fan

3.1 oz
881570 Mini Signature Selection_

Mini Signature Selection

1.6 oz
5748 Large Cinnamon Swirl - Icing

Cinnamon Swirl

3.1 oz
52501006 Large Danish Selection - Icing

Large Danish Selection

3.3 oz
18901000 Mini Straight Croissant

Mini Butter Croissant

1.1 oz
6097 Apple Crown Large Danish

Apple Crown

3.5 oz

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